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Forget About the Future

Lately, I've haven't been able to get enough of Bernadette Jiwa's marketing books.

I just read "Marketing: A Love Story" and am now reading "difference".

If you are a fan of Seth Godin then you'll automatically be a fan of Bernadette.

I was going back through "Marketing: A Love Story" today and something caught my attention.

It was her advice about focusing on the present instead of the future. It resonated with me because I think way too often about the future. Constantly, as a matter of fact. Some of my actions are future-driven instead of present-driven. That needs to change. I've been this way since I was in college. Maybe high school.

I wanted to Tweet this out but there weren't enough characters so here's what she says:

Six Strategies That Work Better Than Trying to Predict the Future

  1. Focus on doing the best work you can do today.
  2. Learn how to see the truth and the opportunity in what's right here, right now.
  3. Listen to what's going on around you instead of to the voice in your head.
  4. Be grateful for who and what you have in your life at this moment.
  5. Decide what matters, then make that happen.
  6. Stop worrying about where you'll be this time next year.

If you're a marketer (or not) I would highly recommend her books.

Below are links to both books on Amazon: